New UK Bookmakers

Get £30 in Free Bets, valid for 7 days on selected bets only.

Our Top 20 UK Bookmakers Reviewed

Min qualifying bet £20 at odds 1/1 (2.0). Bonus Bets issued as 1×£7 BB (any sport excl. Virtuals), followed by 1×£7 BB (Horse Racing, SP/EW excluded) and 1×£7 BB (Football ACCA, min 4 selections, min odds 4.0). 4x£5 Free Bet Tokens credited daily from settlement. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a 4x£5 Free Bets. 3 selections, get 25% boost of the return as a free bet.

• Bet365 - One of the largest and longest-established UK operators, offering a vast array of sports and markets.
• Betfred - A popular high-street bookmaker with a strong online presence and regular price boosts.
• William Hill - A historic brand providing comprehensive sports coverage and in-play betting.
• Paddy Power - Known for its bold marketing and competitive odds, particularly on football and horse racing.
• Sky Bet - Offers a slick platform with extensive football markets and innovative bet builder tools.
• Ladbrokes - A trusted name with a wide network of shops and a solid online sportsbook.
• Coral - Part of the Entain group, featuring good promotions and a user-friendly mobile app.

New customers using promo code AKACCA100 only. Free bet can be used at any price, credited within 24 hours and expires after 7 days. Place a first £10+ bet on accas at min odds 1/1 (2.0) using code WORLD10.

14. Paddy Power: Best betting site for early payout features

Virtuals) 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Available to verified customers residing in the UK. Place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £30 in Free Bets (2 x £10 Horse Racing Free Bet + 1 x £10 Football Acca Free Bet) T&Cs apply. Get a £10 Free ACCA Bet on accumulators from doubles to 12 folds.

Top 5 new UK bookmakers

These exceptionally risky wagers require you to win all legs that make up your accumulator in order for you to receive a payout. Losing even one of the smaller bets voids your entire acca wager. Playing safely ensures a high-quality online gambling experience, but not all non Gamstop bookies are secure. Ultimately, it is up to you to find platforms that provide safe gambling and prevent online fraud. Below, are our top tips for safe and successful gambling at non-Gamstop betting sites: Licenced non-Gamstop bookies are the only way to go.

Betmaze - Best for Live Betting

These platforms must uphold safety measures and provide a high standard of online betting in accordance with their licencing agreements, which means less risk for you as an online bettor. 💡Pro tip: Check at the bottom of the betting site’s homepage to ensure the site is licenced. Only deposit and withdraw funds using payment methods you know and recognise. Options like cryptocurrencies or those like e-wallets that don’t require you to share your banking details online are always the safest bet at betting sites. 💡Pro tip: Quick payouts are a hallmark of safe bookies - check the banking page to see how quickly they payout before signing up.

1. BetTom (Launched in May 2025)

Offshore betting sites set their own betting odds, so make sure you shop around to find those that are most competitive and fair to ensure you get the most for your money. 💡Pro tip: Bookies that release their lines early often provide the best odds. Before you begin gambling, have a budget in place that you can stick to. Establishing a budget makes it easier to stick to your means and not overspend. 💡Pro tip: Setting limits on the betting site makes it even easier to stick to your budget. Cashed Out & void bets do not qualify.

• Look for sites licensed by the UK Gambling Commission for security and fair play.
• Check the range of deposit and withdrawal methods, including e-wallets and bank transfers.
• Review the customer service options, such as 24/7 live chat and email support.
• Assess the quality of the mobile app or mobile-optimised website for betting on the go.
• Compare the odds offered on your preferred sports to ensure you get the best value.
• Read the terms and conditions of any welcome bonus or ongoing promotion carefully.

Free Bet stake not returned with winnings.

Best Bet Builder Betting Sites - Voted by 2,500+ Real Bettors: Survey Results

Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Offer closes 23:59 31st July 2026. Over the past months, I've placed bets, tested withdrawals, and compared odds across all 15 bookmakers.

Best Online Bookmakers In The UK for Football

Since UK betting sites not on Gamstop allow you to circumnavigate a Gamstop ban, it is essential to use books that support responsible gambling. 💡Pro tip: If you are struggling with gambling addiction, try contacting an organisation like GambleAware. Betting sites not on Gamstop are licensed by some of the top international gaming authorities which include: A member of the International Association of Gaming Regulators, the GCB is one of the foremost licencing boards and has been operational since 1999. This board provides regulation for a number of online gambling options, including sports betting, lottery services, and casino gaming. The MGA is responsible for licencing many of the top European-based sports betting sites.

5. QuinnBet

This licencing authority applies stringent gambling regulations and requires bookies to regularly undergo audits performed by external gaming fairness organisations. Bookmakers based in Costa Rica follow a unique licencing process. Instead of issuing gaming licences, the region requires gambling platforms to register as businesses and obtain a Costa Rica business licence. Offshore bookmakers provide a more flexible gambling model that allows UK bettors under a Gamstop self-exclusion ban to continue to place online sports wagers. These sites base themselves outside the UK, allowing them to follow regulations other than those imposed by the UKGC and UK Gambling Laws.

15. BetMGM

Equipped with licences from top international gaming authorities, these sites provide extensive sports betting coverage, competitive odds, and thrilling bonus offers, making them the best and most secure betting sites not on Gamstop. Elliot has a background in journalism which he combines with his extensive gambling knowledge to bring you in-depth, honest reviews, guides, and articles. After years in the field of iGaming and online sports betting, he aims to give you the hottest tips and guide you towards the best online gambling platforms in the industry. This article has been Fact-checked by Darragh Harbinson We prioritize accuracy, objectivity, and depth in every piece of content we produce. Our rigorous editorial standards ensure that all information is carefully sourced and fact-checked. Now I’m ready to tell you which sites actually live up to the hype and which ones only look good on paper.

Betting Site	Launch Date	Parent Company / Brand
BetVision	October 2025	Independent Startup
Punters Hub	August 2025	LeoVegas Group
Champion Play	May 2025	Playtech
Stake UK	February 2025	Stake.com
BetJacks	November 2024	888 Holdings

Unibet had noticeably more football streams than I expected, and Betway's welcome bonus, while headline-grabbing, is split across four separate bets, which made matched betting a headache.

• BetConnect - A platform connecting professional tipsters with followers for mirrored betting.
• Smarkets - A modern betting exchange with a focus on low commission and a clean interface.
• RickyZoom - A newer brand from the Betfred group aimed at a younger demographic.
• BritainBet - A recently launched site pledging to donate 50% of profits to charity.
• ZetBet - A rising operator with a strong emphasis on esports and virtual sports markets.

Neither of those things showed up in any competitor review I read beforehand. The 15 bookmakers below earned their spot based on what I actually experienced, not what their marketing says!

Commitment to Quality

Wagering on singles and doubles matches for both men's and women's events is well supported by top bookies. Another popular sport in the UK is cricket. Top cricket betting bookies offer markets on leading global cricket tournaments. Whether you want to bet on national teams or the Red Roses, you can head to the best rugby betting sites not on Gamstop. You have many ways to bet on a single event at top non Gamstop betting sites, from risky accumulators to straight-up match winners.

Vegas Mobile Casino - Best for Horse Racing

The most common bet offered is the match result. When placing this wager you choose which team you expect will win the match overall. 🚀 Pick a winner or a match draw A popular bet in football, the 1x2 match result takes the match result wager a step further by offering a third outcome on the match, the draw. In other words, you can bet on Team A to win, Team B to win, or for the two to draw. Instead of choosing which team you think will win, this market allows you to bet on the total combined score of both teams.

2. Swifty Sports - Best Odds Guaranteed

The bookie offers a value they predict the total will be and you can wager whether you expect it to be more or “over” or less or “Under” this value. 🚀 Bet on the margin by which a team wins or loses Non Gamstop bookies often apply a handicap to one or both teams to even out the playing field and boost the odds. Betting on the favourite requires the team to win outright with more points than the handicap for you to win your bet. If you wagered on the underdog, the team must lose by fewer points than the handicap or win the game for you to earn a payout. 🚀 Compile several smaller bets based on one or many matches Acca bets combine several legs or smaller wagers to make your overall bet. Founded in 1934, William Hill is still thriving with a big welcome bonus, custom bet builder and the biggest max payout in the UK. When you bet just £10, you’ll get 2x £15 free bets, which can be used on 40+ sports. It doesn’t matter if you enjoy football, tennis, boxing or volleyball, you can tune into streams and take advantage of early cash out.

Only Bet with New Licensed Betting Sites

Each article is meticulously reviewed by experienced editors and leading technology professionals to maintain the highest level of credibility and relevance. This commitment guarantees our readers content they can trust and rely on. From breaking news and in-depth match analysis to exclusive interviews and behind-the-scenes content, we bring you the stories that shape the esports scene. SportsBoom offers honest and impartial UK bookmaker reviews to help you make informed choices. While we may earn commissions through affiliate links, our content remains independent and free from promotional influence.

5. Method of Victory

For more information, see our Content Transparency and How We Review pages. Tired of the same old high-street names? Answer 4 quick questions and we'll rank the 3 challenger UK betting sites that fit how you actually bet — using SportsBoom's editorial ratings. Bet £10 at odds 2.0+ minimum and get £40 free bets & fantasy tickets over 3 days. Receive £5 Single, £5 Live, £10 Multi, £10 Bet Builder bet early cash out betting apps & 5x£2 Fantasy Tickets.

8. Betano – Best New UK Betting Site

Place a £20+ bet with minimum 3 legs, min 2/1 and receive a £10 Free Bet. The Free Bet will be credited once your qualifying bet settles. Free Bet expires 7 days after being awarded. BeGambleAware.org T&Cs & Maximum Payouts apply. first deposit only £10 min deposit qualifying bet: min £10, on any ACCA or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports £10 Free Bet: 2+ leg ACCA or Bet Builder (2+ selections), min odds 6/4 (2.5) 7-day expiry T&Cs apply play responsibly 1st deposit only min deposit £10 qualifying bet: min £10 on any acca or bet builder (2+ selections) with min odds 6/4 (2.5) on selected sports £10 free bet: 2+ leg acca or bet builder (2+ selections), min odds 6/4 (2.5) promo code bn10 7-day bonus expiry begambleaware.org t&cs apply Applies to the 1st deposit using code WELCOME7. I’m also a fan of their #YourOdds Bet Builder that lets you combine goals, cards, corners, and player markets into one custom bet and pays up to 10,000/1.