Best Betting Sites in the UK

Technology in sport has dramatically improved in recent years and now there is data available for practically anything that happens in a sporting event. In football, every inch that a player moves is recorded along with the tackles they make, their shots with each part of their body, the yards they cover and much more. All of this data allows bookmakers to calculate the odds of new betting markets and allow customers to bet on them.

Age Group	Preferred Sport	Avg. Monthly Deposit	Most Used Feature
18-25	Esports	£75	Micro-betting (In-Play)
26-40	Football	£120	Acca Insurance
41-60	Horse Racing	£95	Racing Post Tips Integration
60+	Greyhounds	£65	Simple Bet Slip

Many new bookies have fresh and exciting betting markets available which attract new customers and sets them apart from the other brands. Along with new markets, some newly launched betting sites offer additional betting features.

Method	Processing Time	Fees	Supported Sites
Open Banking Payouts	Instant	None	All Major Sites
UKGC Digital Pound (CBDC)	Instant	None	NeonBet, Apex Odds
Biometric Pay (PayByFace)	2-5 seconds	None	Royal Punt
Major Cryptocurrencies	~10 minutes	Network fee	Celtic Spin

For example, BetCrown was launched in 2026 and is popular with horse racing punters and football bettors. People especially enjoy the ‘bore draw’ promotion, which refunds your stake if a match finishes 0-0. New betting features such as this one can prove to be very popular and a reason to try out a new bookie. The Cheltenham Festival is one of the biggest sporting events of the year and is at the top of most horse racing fans calendars.

• MansionBet relaunches as a UK-focused brand with a £50 free bet welcome offer.
• Kwiff secures a new UK license and targets younger audiences with gamified bets.
• SBK (by Smarkets) launches a UK-licensed site with a focus on political betting.
• Virgin Bet introduces a new loyalty scheme tied to the wider Virgin Group.
• Betfred launches 'Fred's 2026' with a price promise on football odds.
• 888Sport debuts a site redesigned specifically for in-play betting.

In 2026, Cheltenham will take place from Tuesday 10th through to Friday 13th March with the Gold Cup taking place on the final day of the festival. Many of the established bookmakers have some great betting offers for Cheltenham. However, there are several new Cheltenham betting sites that are also worth considering.

7Bet - Top New UK Betting Site

These are similar to standard price boosts except that they are much larger. For example, you may find a bookmaker offering enhanced odds of 100/1 for Man Utd to beat Liverpool instead of the standard odds of 3/1. 888Sport and William Hill are known to offer enhanced odds to new customers on a regular basis and they can have huge value. Keep an eye out for maximum stakes for these offers which they often have. Double Winnings – Another alternative bookie sign-up offer which is slightly less common is Double Winnings.

Competitive Odds and Betting Options

You get to choose which bet the double winnings applies to and if it wins, you’ll receive twice as much winnings as you would usually. Bonuses – Bonus offers are usually associated with casino offers but some bookmakers also offer them to their new customers. They are usually credited after making your first deposit and often come with wagering requirements. Be sure to check the terms of any bonus offers before accepting them to be sure that you can clear the bonus first. If you are signing up to one of the many new online casinos, you can expect to receive some of the following offers: Casino Bonuses – Bonuses are common at online casinos for both new and existing customers.

Betfred - Boost Your Winnings

However, new customers are usually bet betting sites uk football offered much bigger bonuses that can look very attractive. An example would be ‘100% deposit bonus up to £200’. You will generally receive the bonus after making a deposit and will have to wager the bonus, or bonus + deposit amount, a certain number of times before the bonus is converted to cash and available to withdraw. No Deposit Bonuses – These are similar to standard casino bonuses except that you don’t have to make a deposit in order to receive them. No deposit bonuses are often a lot smaller than deposit bonuses but they are worth claiming as you can be in with the chance of making some money, as well as being able to try out a new casino, without having to risk a penny of your own cash. By opening accounts with these newer bookies, new customers are able to pick up free bets to use on the races and have access to potentially bigger prices and promotions such as Extra Places, NRNB, and Money Back Specials. At WhichBookie, we review all new UK betting sites and below have shared our top choices for the 2026 Cheltenham Festival. Opt in, deposit and bet min £5 (up to £40) on Sports at 1/1+ odds within 3 days of registration.

Why Choose New Bookmakers Online?

Opt in, deposit and bet £10 on any sports market at 1/1+ odds within 7 days of sign up. Get 3x£10 in Free Bets for set sports markets. Min qualifying stake £10 at odds of 6/4+. Min 4 legs at odds of 2/5+ for £10 free Acca. #AD Welcome bonus for new players only Maximum bonus is 100% up to £100 Min.

Kalooki Sportsbook

deposit is £10 No max cash out Wagering is 40x bonus Maximum bet with an active bonus is £5 Eligibility is restricted for suspected abuse Skrill & Neteller deposits excluded for welcome bonus Cashback when offered, applies to deposits where no bonus is included Cashback is cash with no restrictions T&C's apply Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings 18+ BeGambleAware.org Gambling is addictive, please gamble responsibly! PLAY RESPONSIBLY 1ST DEPOSIT ONLY MIN DEPOSIT £10 QUALIFYING BET: MIN 10£, ON ANY ACCA OR BET BUILDER (2+ SELECTIONS) WITH MIN ODDS 6/4 (2.5) ON SELECTED SPORTS 10£ FREE BET:2+ LEG ACCA OR BET BUILDER (2+SELECTIONS), MIN ODDS 6/4 (2,5) PROMO CODE BN10 7-DAY BONUS EXPIRY BEGAMBLEAWARE.ORG T&CS APPLY. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80), max winnings capped at £60. Token 2 & 3 are valid for Bet Builder only, subject to min odds of 2/1 (3.00), with max winnings capped at £30 per token. The qualifying bet must be a single selection only.

2. HighBet

Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet. Withdrawal requests voids all active/pending bonuses. Deposit and bet on Sportsbook markets of your choice at odds of evens 2/1 (3.00) or greater. Should your first bet lose, get your initial stake up to £40 Free Bets for set markets.

• Betway expands its UK operations with a new mobile-first platform in early 2026.
• Bet365 launches an exclusive "Bet Builder Pro" for the 2026 FIFA World Cup qualifiers.
• Paddy Power introduces a new UK site featuring "Refund if 2nd" on all horse racing.
• William Hill unveils a 2026 site with integrated virtual reality casino lounges.

Although betting with an established bookmaker has its benefits, there are also advantages to placing your bets with a new bookie. Several bookmakers launch throughout the year with some being very impressive, and others not being worth your time. With the English Premier League being the biggest football league in the world, and the most popular to bet on,, we’ve put together a list of the top 5 new betting sites for Premier League betting.

Best New Betting Sites in UK for 2026

Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. Free bet - one-time stake of £50, min odds 1.5, stake not returned. Sign up to easyBet today with bonus code: EB20. Paid as 4 x £5 Free Bets listed on the promotions page GambleAware.org #ad Many UK punters bet with the big bookmakers such as Bet365, William Hill, Betfred, Paddy Power, Unibet and others.

Unibet - Money Back Specials

You generally know what you’re getting with these bookies and as they’ve been established for often over several decades, you can be fairly confident that all operations are above board and that your data and funds are safe when betting with them. However, with new betting sites things are a little less clearer. There is often little information on new bookies and casinos and far fewer real player reviews from which you can read about the experiences of other customers. Despite this, there are several advantages of using new betting sites over the more established ones and providing that you do some research into them before signing up, you should be fine. The vast majority of both online bookmakers and casinos give players the option to claim a sign up offer when registering an account.

3. Sky Bet – Best Low Deposit Welcome Bonus

These are one-time offers and only available to new customers. By creating new accounts with the latest bookies and casinos, you can often claim several hundred pounds worth of free bets, bonuses, free spins and other offers. The most common types of sign up offers you’ll find given by bookmakers include: Free Bets – The value of the free bets given varies in size with some bookies offering up to £100. You generally have to place a bet with your own cash to receive the free bets. Enhanced Odds – Some bookmakers offer enhanced odds to new customers. The sites that we have picked out for our list have launched recently and offer competitive odds, a good range of football markets, generous promotions such as price boosts or Acca Insurance, and all of them offer new customers free bets or other rewards when signing up and placing a bet. If you need some help on which teams to back in the Premier League, be sure to check out our football betting tips section where we’ll be covering matches throughout the season. Here are our highest rated new Premier League betting sites: Available to verified customers residing in the UK. Many new bookies do not cover horse racing which is especially true with the white labels of Progress Play sites and some others. However, there are a few new betting sites to have launched in recent years that do offer horse racing and are in fact, very good at it. Some of the best new betting sites for horse racing are listed below. Unlike horse racing, almost every online bookmaker will offer odds on football matches and competitions. However, there are some better than others in may ways and so you should give some thought to which betting site you are using to place your football bets with.

Summary & Conclusion

Free Spins – As online slots are the most played games at online casinos, many offer new customers free spins as part of a sign up offer. You may or may not have to make a deposit to receive them and some will have wagering requirements attached to any winnings generated from using them. As well as being able to claim sign up offers when you join a new betting site, another advantage is being able to take advantage of ongoing offers. Some bookmakers have several promotions running at any one time that eligible existing customers can claim. Some of these offers have a lot of value with the most common types being: If you bet regularly then having accounts with multiple bookmakers will allow you to take advantage of more offers and add value to your bets. Many of the established bookmakers such as Bet365, Betfred, William Hill and BetVictor are all great choices when it comes to football betting.

Betting Site	Bonus Offer	Minimum Deposit	Wagering Requirement
NeonBet	Bet £20, Get £50 in Free Bets	£10	5x
Royal Punt	100% Matched Bonus up to £200	£20	8x
Apex Odds	£30 No Deposit Free Bet	£0	10x
Celtic Spin	200 Free Spins + £50 Bonus	£15	6x

However, new football betting sites are launched throughout the year and some of them offer more in terms of better odds, live streaming of football matches, football betting offers, price boosts and additional football betting markets such as fast markets and bet builders.